The article "MOOC in the West and East: A Comparative Content Analysis of Newspapers" by Jingshan Liu provides a comparative analysis of how Massive Open Online Courses (MOOCs) have been represented in national newspapers in China and Spain from 2012 to 2019.
By analyzing 456 articles, the study identifies the most critical themes and examines whether there are differences in the interpretation of MOOCs due to the cultural and linguistic contexts of both countries.
The results indicate that while interest in MOOCs peaked in 2014, media coverage has since declined in China, whereas in Spain, there was a resurgence of interest starting in 2017.
The study also highlights significant differences in the media focus on MOOCs in both countries. In Spain, articles tend to focus on professional training and employability, emphasizing the collaboration between universities and enterprises. In contrast, in China, the focus is on educational equity and policies, reflecting an interest in how MOOCs can contribute to public and accessible education.
These differences underscore how socio-political and ideological contexts influence the way media represents and shapes public perception of educational innovations like MOOCs.
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How to cite: Liu, J. (2021). MOOC in the West and East: A Comparative Content Analysis of Newspapers. RIED. Revista Iberoamericana de Educación a Distancia, 24(2), pp. 309-327. https://doi.org/10.5944/ried.24.2.29290
